Users will soon have a fresh option that permits them to reduce the quantity of AI-made content appearing in their timelines. This step comes as the platform revealed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a full-scale release. This development comes amid a surge in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing channels on another major platform only show content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
Based on user feedback that many people enjoy content created using AI tools, including AI artwork to educational videos, and we intend to give people the option to see more or less of that, based on their own likes,” commented a platform representative.
Scale of AI Content
The platform announced that there are currently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 mn videos are uploaded to the platform daily, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the amount of artificial media they view by opening the content preference feature in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the tool cover politics, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines oblige creators to label convincing AI-generated content, and it forbids harmful deepfakes of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.
In addition, the service will from now on add an “AI-made” watermark to content produced via its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This step is designed to deter users from trying to evade the labeling process.
AI Literacy Programs
TikTok is also introducing a $2 million AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This project will benefit charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The platform has supported its safety measures, following controversy over proposals to lay off numerous review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its content moderation department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but AI can shield workers by removing the most distressing content prior to it gets reviewed by humans. The company announced a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a extensive automated help is proving valuable operate efficiently.”
